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Story's Latest Incarnation Is an All-American Road Trip

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Photo by Drew Innis.

Story—the Tenth Avenue shop that "has the point of view of a magazine, changes like a gallery and sells things like a store"—embodies all things American in its twelfth manifestation. Over 100 brands are represented with one commonality: everything has been produced and manufactured in the U.S. of A.

To guide shoppers through the space, artist Georgia Elrod has painted a cross-country road map throughout the store. Merchandise is arranged in four distinct regions—Northeast, Midwest, South, and West—showcasing goods that characterize each. This "story" will read through September 1st, so don't sleep on it.
· Story [Official Site]
· All Story coverage [Racked NY]


144 10th Avenue, New York, NY 10011 (212) 242-2694 Visit Website


144 Tenth Avenue, NY, NY