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Kate Spade Saturday's Soho Store Will Lack 'Hovering Associates'

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Kate Spade Saturday in Tokyo. Image via <a href="http://www.wwd.com/retail-news/specialty-stores/kate-spade-saturday-opens-in-tokyo-6813158/slideshow#/slideshow/article/6813158/6813248">WWD</a>.
Kate Spade Saturday in Tokyo. Image via WWD.

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Add a permanent Soho store to the short but eventful retail life of Kate Spade Saturday—the relaxed, lower-priced little sister brand of the Spade empire. Slated for a fall opening, the 3,000-square-foot unit at 152 Spring Street will emphasize yellow—the brand's signature color—and will embrace "a grab-and-go mentality and no hovering associates to help consumers put outfits together."

Price and product info will be listed on iPads instead of traditional signage, and there will be a customization option with color, pattern, and monogram choices. To top it all off, a cafe will likely be on site: "We want stores to be a place to hang out, especially on Saturday," said a brand exec.

In February of this year, the brand launched online, but soon opened their debut brick and mortar store... in Japan, because the US wasn't "forward enough." In June, four month-long Manhattan touchscreen shopping experiences—essentially storefront-sized iPads—appeared, one of which has been extended as a four month apparel-focused pop up.

WWD reports that Saturday could quickly outpace the Kate Spade New York brand, which has 80 stateside stores. The Saturday brand is looking for more locations in Manhattan, as well as on the West Coast.
· Kate Spade Saturday Plans Expansion [WWD]
· Kate Spade Saturday Is Opening a Full-Fledged MePa Pop-Up [Racked NY]
· The US Isn't 'Forward' Enough for Kate Spade Saturday [Racked]

Kate Spade Saturday

152 Spring Street, NY, NY