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This is Store Sidekicks, our new video feature in which we profile the fuzzy wuzzy creatures who inhabit shops around the city.
South Williamsburg pioneers Swords-Smith have an eye for young, interesting designers—and cute dogs, apparently. In the video above, meet store pup Ginge—a majestic but playful gal you'll find perched in the shop on Sundays. Pro tip: they keep dog treats behind the counter, so stop by with your pooch for a guaranteed tail wag, and make friends with Ginge while you're at it.
· All Store Sidekicks posts [Racked NY]
· Swords-Smith Fills the Fashion Void in South Williamsburg [Racked NY]