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Germany's Mykita Joins The Soho Optical Shop Boom

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Images via Mykita

Is "opening an eyewear shop" the new "opening a spin studio"? Add Berlin-based Mykita to the growing list of hip optical options in the city. The store—which opens tomorrow—features all-white decor, leaving no room for distraction as you browse the made-in-Germany frames. An in-house optometrist will "perform an exact adaptation of frame and lens to the wearer's face" for super-perfect vision.
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