Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Exactly what it looks like. Image via WWD.
NET-A-PORTER is taking their same-day delivery service—currently available in New York City and neighboring (affluent) suburbs—to the next level by airlifting designer goods straight to the Hamptons. Place an order by 10am and you'll get your purchase between 5pm and 9pm the same freaking day.
How do they do it? A partnership with The Standard hotel's seaplane jets the merch out East, serving customers in Southampton, Bridgehampton, East Hampton, Sag Harbor, Sagaponack, Amagansett, Wainscott, Water Mill, and Montauk through September 2nd. The e-tailer's president said of the service, "Our Premier same-day delivery service is enormously popular with our customers in New York City... many [of whom] vacation in the Hamptons. Now if she forgets her bathing suit or is in need of a last-minute outfit, we can deliver to her door within hours."
· Net-a-porter Offering Same-Day Delivery to Hamptons [WWD]