Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Store rendering via WWD
After five years of delays, H&M will finally open its Fulton Street store on Wednesday. Despite operating 12 locations in Manhattan, this will only be the second H&M in Brooklyn (the first was opened at King's Plaza in 2001).
The Fulton Street rumors began in 2008, and the wait may have resulted in the perfect storm to open the new store: with the neighboring Barclays Center drawing crowds and the scramble to sign leases for space on the quickly developing row, H&M will be in good, heavily trafficked company.
The Wednesday debut will begin with a block party that kicks off at noon. Music, games, food, and prizes, including H&M gift cards and concert tickets, help ring in the new store. The first 250 customers will be treated to an H&M T-shirt and an Access to Fashion Pass worth $10 to $300. Inside, shoppers will find 29,000 square feet brimming with just about everything the Swedish retailer offers, from men's and women's to children's, plus sizes, lingerie, maternity, and more.
· H&M Set to Open Brooklyn Store [WWD]
· National Chains Are Still Racing to Open on Fulton Street [Racked NY]
· H&M to Set Up Shop on Fulton Mall [Racked NY]