clock menu more-arrow no yes

Filed under:

Will You Be Invited To Century 21's Members-Only 'Palace'?

New, 6 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


Century 21 is testing mannequins as part of its revamp. Image via WWD.

Discounters are feeling the pressure to go upscale: last week Loehmann's declared itself "the specialty of off-price" with an upgraded Chelsea store, and now, Century 21 explains to WWD they want to position themselves as "the boutique of off-price."

One way they plan to do that is by opening "the Palace"—a penthouse within their Manhattan flagship accessible exclusively by a private entrance. The Palace will focus on high-end designers and be open this fall to members only, with a focus on four-day flash sales. No word on how, exactly, one becomes a member.

The Palace joins the bevy of recent upgrades at the Financial District mainstay, which included a M.A.C. Cosmetics counter and improved store layout. A new store facade is also in the works, along with plans for upgraded online content, a 2015 Fulton Street store in Brooklyn, and more trend-focused merchandising. While makeovers and expansions are a huge focus for the retailer, they don't imagine growing beyond 12 to 15 stores.
· Century 21 Plots New Paths for Growth [WWD]
· Loehmann's Chelsea: 'The Specialty of Off-Price' [Racked NY]
· Tour Century 21's New Floors, Cafe, and M.A.C. Counter [Racked NY]
· Century 21 Is Officially Coming to the Fulton Street Mall [Racked NY]

Century 21 - Lower Manhattan

22 Cortlandt Street, New York, NY 10007 Visit Website