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Barneys on Madison Avenue has finally completed renovations to the men's accessories floor on the department store's ground level. We stopped by this morning to take a look at the new layout, which is a lot brighter, a lot roomier, and a lot more consistent with Mark Lee's strategy for really refining the decades-old company into a total luxury behemoth.
The revamp makes it much more efficient for men to shop both classic brands and contemporary designers. (You'll find Pierre Hardy and Louboutin wallets near Prada.) It also provides a really worthwhile reason for Upper West Side residents or shoppers to cross the park—the new setup, in our opinion, is a welcome alternative for browsing menswear over the much smaller Broadway store, which is nixing the category.
Tom Kalenderian, Barneys' General Merchandise Manager and Executive Vice President, explained to us that there isn't an overall plan to take menswear out of the Co-ops, but for the Upper West Side store, there just wasn't enough room to showcase it. Instead, that location will focus on women's contemporary designers and higher-end accessories and shoes.
The Madison Avenue floor also makes for a much easier transition from women's area to the men's—the old "five-foot doorway" is gone, and has been replaced with a significantly larger entrance. As a bonus, a lot of the men's goods are just as appealing to the ladies. (Plenty of those bags, sunglasses, and beauty products could easily be unisex.)
There's also a quiet custom department on the mezzanine where you can order up a bespoke shirt, charge your iPhone, and watch a digital monitor that displays content on the brand's website. And speaking of the web, Barneys also just launched their official men's Instagram today: @BarneysMAN.
· The UWS Barneys Co-Op Begins Its Dramatic Renovation [Racked NY]
· The Barneys UWS Co-op Is Getting a Major Overhaul [Racked NY]
· All Barneys New York Coverage [Racked NY]