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Accessories e-tailer BaubleBar is gearing up to launch a Soho pop-up shop. The 4,000-square-foot space will open at 131 Greene Street tomorrow and run through August 13th. The temporary store will have all of the merchandise that is available on the company's site. Perks to stopping by the shop include an Indulgence Bar serving Godiva cocktails, nifty interactive technology features, and a photobooth.
This is the brand's second Manhattan pop up of the year—Meatpacking District hosted their Unwrapped boutique—and is in addition to The Bar, an appointment-only shopping experience on Fifth Avenue. The company seems to be leaning in the direction of Warby Parker and Bonobos, who started online and eventually opened permanent brick-and-mortar stores.
· BaubleBar [Official Site]
· BaubleBar Hangs Out in MePa Awhile Longer, Invites Bonobos [Racked NY]
· BaubleBar Will Open Its First Retail Space Next Week [Racked NY]