As of this afternoon, the Saint Laurent flagship on Greene Street is open to the public (and not just for appointments). Formerly the flagship for Helmut Lang, the 4000-square foot space has been reinvented by Hedi Slimane for the new era of Saint Laurent.
Upon entering, shoppers will immediately notice the store's high ceilings—the original design, painted white, supported by white columns—and the smell of leather. Directly to the left is a floor-to-ceiling video screen featuring the latest campaign images, with the seemingly omnipresent Cara Delevingne and Brooklyn-based indie band DIIV's Zachary Cole Smith, shot by Slimane.
To the right are handbags lined up on marble shelves, and straight ahead is ready-to-wear and designs from Saint Laurent's permanent collection. Pre-fall will be available later this week—and Greene Street will be the first to carry it.
On the left you'll find another marble wall lined with shoes and bags for both men and women that runs the length of the store. In front of that are glass cases filled with smaller purses and other leather goods and accessories, along with the look from the spring/summer line seen above. Behind the mirrored back wall are dressing rooms with skylights directly overhead.
Touches of Slimane are seen off the shelves as well. Dispersed throughout the store are vintage chairs from the 1930s and '40s that he curated.—Laura Gurfein
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· Saint Laurent Will Finally, Finally Open in Soho Next Week!