From 1992 til 2008, Houston Street was marked by the DKNY mural. In memory of the wall—and because people were apparently asking the brand what happened to it—the company has launched #DKNYArtworks, commissioning ten artists for ten "walls" in ten international cities. Eight of the works will be donated by the artists and sold at auction, benefiting Free Arts NYC. Bidding will take place online at Paddle8 from June 12th through 29th.
In New York, two different works were commissioned by the brand. Twin brother artists How and Nosm created an installation of four large billboards spelling out DKNY for Times Square, at 48th Street and Seventh Avenue. Artist Amy Gartrell's logo interpretation will be displayed at the Madison Avenue flagship, in Yankee Stadium, on digital screens at JFK Airport's terminal one and covering the Hamptons Jitney in July. You really can't be a tourist in NYC—or a local trying to get out—this summer without seeing the project.
· DKNY Reimagines SoHo Wall With #DKNYArtworks [WWD]
· DKNY Gives Flatiron a Try with Brand New Temporary Store [Racked NY]