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Rebecca Minkoff's first-standalone store in Soho is slated to open soon, but before it does, a pop-up shop for her newly-launched denim line will occupy the space at 96 Greene Street, the longtime home of Kirna Zabête.
The pop-up officially opens today after a "demolition party" last night—guests were invited to doodle on the wall in markers, or leave that to the live graffiti artists on hand. The denim collection itself consists of five styles (a boyfriend, two skinnies, and two shorts), plus two tees, ranging in price from $48 to $128.
Note that all of the jean styles are named after New York City streets—there's a Bleecker, a Mercer, a Crosby, and more. And each purchase from the line will trigger a donation to No Kid Hungry, a program that connects in-need kids with up to 20 meals.
· Kirna Zabête Makes Way for Rebecca Minkoff in Soho [Racked NY]
· Kirna Zabête Is Moving Out, and Rebecca Minkoff Is Moving In [Racked NY]