WWD"> clock menu more-arrow no yes

Filed under:

Wolverine Company Store Slated For July Opening in Nolita

Image via <a href="http://www.wwd.com/footwear-news/retail/shop-talk-wolverine-hits-nyc-island-sole-lands-in-maui-7017678?module=Footwear%20News-hero">WWD</a>
Image via WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Wolverine—the 125-year-old Michigan-based boot company—is ready to plant some NYC roots. After a pop-up shop that exceeded expectations, the shoemakers have announced plans for a permanent shop in Nolita, slated for a July opening. The company's brand president explained: "The consumer response was terrific, and we experienced significantly higher volume than expected. After making strong brand connections with so many people, we wanted to continue the momentum from the pop-up with a permanent location."

A "curated selection of Wolverine products" will be available, which we are betting will include the brand's Samantha Pleet collaboration and plenty of the rugged-but-refined men's styles that were designed for working hard in the late 1800s but look smashing on hot barista dudes. What we're really crossing our fingers for is the return of Bodie, the store pug.
· Shop Talk: Wolverine Hits NYC [FN]
· Inside Wolverine's Cozy Elizabeth Street Store [Racked NY]
· Samantha Pleet's New Shoes Are Named After Famous Women [Racked NY]

Wolverine Company Store

254 Elizabeth Street, NY, NY