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Video Interlude

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And now, a video chronicling how Eckhaus Latta makes their $200 Steve Jobs-emblazoned sweatshirts. It starts with used sweatshirts ("sourced in New England") which are soaked in salt before the RISD grads iron on images of Jobs at different points in his life (the photos come from Google Images and are computer printed onto heat transfer paper). Branding is restricted to a grain of rice with their name on it. The designers are reluctantly turning to factories to produce their collections because demand—from stores like Maryam Nassir Zadeh and Opening Ceremony—is so high. [Bedford and Bowery]