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WWD reports that Nordstrom Rack will sign a lease this week for a 42,000-square-foot outpost in Brooklyn. When it will open and where exactly isn't clear yet. A spokesperson for the retailer said, "We don't have a lot of Racks in outlet centers... We look for terrific shopping centers with a lot of traffic. It helps us raise our game." The Brooklyn store will join the company's Union Square Rack location—which opened in 2010—and the West 57th Street full-line Nordstrom planned for 2018.
The announcement comes as part of a larger strategy to increase Rack locations across the U.S. from an existing 127 units to a planned 230 locations by 2016. Marrying Nordstorm's signature service levels with technology is the plan for growth. Last year, the company equipped Rack sales associates with mobile point-of-sale devices in the form of an iPod Touch. The goal was to slash wait time by bringing the sales associates to the shoppers.
Update: As one of our commenters points out, it looks like it's going to be headed for the Fulton Street Mall, though this morning's WWD article did not confirm an address.
· Nordstrom's Big Plans for Expansion of Rack [WWD]
· Nordstrom Rack Eliminates Lines With iTouch Registers [Racked]
· Nordstrom Will Open on W.57th Street Sometime Around 2018 [Racked NY]
· Nordstrom Rack Would Like a Sixth Avenue Store, Please [Racked NY]