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Image via WWD
Elie Tahari has opened a temporary store in a very convenient location for the designer—on the ground floor of the building that houses his studio and office. The 5,400-square-foot space is being used as testing grounds for retail concepts, merchandising, and design experimentation. Antics include having pattern markers working in the windows, and photoshoots that are visible to passersby.
"It will serve as a laboratory for all our stores. It's fun, organic and alive. It reminds me of the markets I used to go to as a child in Iran," Tahari told WWD of the pop up, which will remain open through fall. The Fifth Avenue shop carries women's ready-to-wear, shoes, bags, and accessories. Menswear has a back corner in the modernist space. Come fashion week, memorabilia celebrating the brand's 40th anniversary will be installed along one of the marble walls.
· Elie Tahari Opens on Fifth Avenue [WWD]
· All Pop-Up Shop coverage [Racked NY]