clock menu more-arrow no yes mobile

Filed under:

Critical Shopper

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In this week's Critical Shopper, Jon Caramanica visits—and is surprisingly wooed by—wilderness supply store Best Made Co. "It took only a couple of minutes from the time I walked in to the time that I had a felling ax ($300) in my hand... What would I chop at anyway, besides the somewhat ludicrous notion that there is a market in this town for such a thing?" A dive into the male psyche ensues. [NYT]