Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Welcome to Torso Watch, our annual countdown til the first day of summer—also known as the day Hollister's greeters take off their shirts.
Last year's greeter
The greeters outside Hollister usually rip their shirts off around the first or second week of June, a phenomenon called Torso Watch that we've been charting since 2010 (#dedication). However, when we called the Soho and Fifth Avenue stores this morning, we were told that neither locations currently have greeters, which means there may no longer be a display of abs and pecs outside the stores.
We'd like to remind them that it's going to be 90 degrees this weekend, and we're approaching a sexy, sweaty heatwave—maybe one of the regular employees can take one for the team?
· Hollister Gives Us the Gift That Keeps on Giving: Abs [Racked NY]
· Torso Watch 2012 [Racked NY]