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Denim & Supply is Filled to the Brim With Americana Heritage

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The brand spankin' new Denim & Supply store is bursting at the seams with all things throwback. As you may have inferred by the name, this Ralph Lauren leg cashes in on the Americana heritage trend that's picked up steam in the last few years. And they aren't kidding about the denim portion of the title, either: jeans in hues spanning the spectrum of blue line tables and fill shelves for men and women. Denim jackets and shirts are also at the ready.

Outside of trusty blues, you'll find plenty of wearables bedecked with American flags and camouflage. Pre-tattered details—from festival-style slashed tees to ripped and patched jeans—are another common denominator. Decor echoes the days of yore with requisite vintage trunks, battered wooden tables, and layered rugs (looks like someone took a trip to Brimfield). Click through our gallery above for a look at the new store.
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