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Last summer, the trend sweeping the leagues of preteens gearing up for summer camp was emergency waxings. Now, it appears to be the need for personal shoppers and an exorbitant budget for camp clothes. Crain's reports: "a growing number of local stores are catering to the city's well-heeled families, offering appointments with personal shoppers who guide nervous parents through extensive lists of items they claim kids can't live without for a summer outdoors."
One of the main retailers participating in this is Lester's, specifically (and unsurprisingly) it's Upper East Side location. The article notes that Lester's "started selling camp merchandise about eight years ago. Now it employs 15 buyers who focus explicitly on camp." The company's Rye location also employs eight seamstresses, who spend their time sewing labels with the kids' named onto their clothing, amongst other monogramming duties.
· Camp wear gets a makeover [Crain's New York Business]
· Twelve-Year-Olds Are Getting Waxed Before Leaving for Camp [Racked NY]