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Bonobos, the online men's retailer and purveyor of colorful chinos, has just announced that its second "guideshop" is headed for Soho. The company currently has an outpost at its headquarters on West 25th Street, and on May 15th, it'll add a space at 35 Crosby Street .
The shop will follow the same format as the first location: customers will be able to come in, try on, place orders, and have their merchandise delivered. Appointments with a fit expert are recommended, and can be made on the brand's website. Any questions, comments, or concerns that arrive after that can be handled through one of their ninjas.
· Inside the Bonobos Guideshop, Where Beer and Chinos Await [Racked NY]