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Cult classic Swedish Hasbeens is launching a month-long pop-up shop Kiitos, the Marimekko concept store on the Upper East Side, where the spring "Call of the Wild" collection will be shoppable from May 16th to June 15th. (That should clarify the image above.) The brand explains that the new collection "embodies the femininity from the '30s as well as the comfort to create something that fits the everyday life and make women feel empowered"—enough to straddle a lion.
· Swedish Hasbeens [Marimekko]
· All Swedish Hasbeens Coverage [Racked NY]