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Online-gone-offline menswear retailer Bonobos will debut their second NYC guideshop tomorrow at 35 Crosby Street. Instead of being above ground level tucked into their headquarters, the new shop sits proudly on street level (advantageously next to Saturdays Surf—hello, crossover traffic).
Just like their other shops, you can't actually walk away with anything at the store. Instead, guys can try on all of the product—from denim to suit jackets—and order it online with speedy, complimentary delivery. The new shop will offer appointments—which are recommended, and can be made here—as well as welcoming walk-in traffic. And, in keeping with tradition, there will be beer. Click through the gallery above for a sneak peek at the shop.
· Bonobos Signs on for a Second Guideshop on Crosby Street [Racked NY]
· Bonobos Founder No Longer Believes in Online-Only Retail Model [Racked]
· Inside the Bonobos Guideshop, Where Beer and Chinos Await [Racked NY]