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Macy's is looking to cash in on the recent influx of French contemporary brands in the States, and will do so with a new in-house line, Maison Jules. The brand will serve as "an extension of the younger, cooler Impulse label," and though it isn't actually made in Paris, they did tap Garance Doré to photograph its lookbook. [Racked]

Macy's

151 West 34th Street, Manhattan, NY 10001 (212) 695-4400 Visit Website