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Don't Count on Buying Toothpaste at the Domino Sugar Site

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Original rendering via SHoP Architects and James Corner Field Operations
Original rendering via SHoP Architects and James Corner Field Operations

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Hip, hipster hooray: development plans for South Williamsburg's Domino Sugar Factory will stress "small-scale independent" retail at the $1.5 billion project. In case you don't memorize real estate developments in the city missed it, crazy plans for the former sugar refinery were revealed early March and in addition to office space and a freaking floating pool, there will naturally be some retail space.

At a presentation for the plans, a real estate exec at the head of the project—who Commercial Observer notes was dressed in jeans and a checkered shirt (Williamsburg theme meeting!)—stressed the initiative for indie retailers. A Power Point slide read "No Big Box," and the exec summed it up perfectly with this gem: "If you build more Duane Reades, you'll only bring in people who need to buy toothpaste."
· Two Trees' Jed Walentas Talks Domino Sugar Plans [CO]
· Two Trees' SHoP-Designed Domino Development, REVEALED! [Curbed NY]
· All Domino Sugar Factory coverage [Racked NY]

Domino Sugar Factory

Kent Avenue and North 3rd Street, Brooklyn, NY