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And now, for something completely unexpected: the latest nouveau surf shop has opened in Times Square. Owner Bethany Mayer—of Montauk's Surf Bazaar at Surf Lodge—calls the area, "the last undiscovered neighborhood of Manhattan," with her Free & the Brave shop situated inside the Paramount Hotel on West 46th Street. Beyond surf gear, you can shop brands like A Détacher, Suno and Ace & Jig. Here's to the trailblazers. [NY Times]