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From Pimping Rides to Menswear: Jon Koon Opens Private Stock

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Photo by <a href="http://www.wwd.com/menswear-news/retail-business/jon-koon-breaks-the-mold-with-private-stock-flagship-6880547">WWD</a>
Photo by WWD

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Jon Koon, now 30, began his entrepreneurial career at the age of 16, with an aftermarket auto company that, as WWD explains, is what we have to thank for the "Pimp My Ride"-era of reality TV. His most recent project, however, is worlds apart: Koon founded the menswear label Private Stock three years ago, and just opened a stand-alone store in Soho.

The brand has been sold in West Coast shops such as Fred Segal and Ron Herman, and this season's collection includes Japanese selvage denim, a pair of trousers in water-resistant cashmere, and mixed-media knits. But that's all nothing compared to the actual store.

The boutique at 76 Wooster Street just so happens to be the former home and studio of Andy Warhol, and prominently displays a black dragon granite sculpture of the God of Guan, which weighs in at over 700 pounds.

As it turns out, Koon himself is pretty superstitious. WWD explains, "All of the features in the store include the number eight: Walls are eight-feet high; there are 28 individually hand-blown glass balls; hangers are 6.8 inches apart; a mirror on the staircase to the lower level has 28 panels, and there's a 20-by 8-foot koi pond at the bottom with 18 fish."
· Jon Koon Breaks the Mold With Private Stock Flagship [WWD]
· Private Stock [Official Site]

Private Stock

76 Wooster Street New York NY