Eyewear Brand Cutler and Gross Picks Soho for Its First U.S. Store

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British eyewear brand Cutler & Gross is getting its first store in the U.S. this month at 110 Mercer Street, just a few blocks away from Warby Parker's new Soho boutique. And just like Warby, Cutler & Gross' shop will also offer full optometric and prescription services, and according to WWD, "the latest technologies in optics."

The store will aso house over 4,000 frames from the late '60s to the present in a permanent exhibition. If you'd rather not pick a pair off the wall, you can opt for the bespoke service for something more one-of-a-kind.
· Cutler and Gross [Official Site]
· Cutler and Gross to Open U.S. Store [WWD]
· Tour Warby Parker's Amazing New Greene Street Flagship [Racked NY]