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Halston Heritage Has Already Lined Up a Second Store in Soho

Halston Heritage on Madison Avenue. Photo by <a href="http://www.wwd.com/retail-news/designer-luxury/heritage-line-seen-driving-halston-business-6877829?navSection=issues">WWD</a>
Halston Heritage on Madison Avenue. Photo by WWD

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The Madison Avenue flagship has barely been open for a week, but Halston Heritage already has a second store in New York City locked down. WWD reports that "a location has been secured in Soho for a second Halston Heritage unit, but [CEO Ben Malka] declined to reveal the exact address."

In total, Malka hopes to open 11 Halston Heritage locations by the end of the year, with plans to boost that number up to 40 in the next three years. He adds, "We're targeting every major city. We're trying not to open more than one per city, with some exceptions, such as New York."
· Heritage Line Seen Driving Halston Business [WWD]
· Fashion's Master Builder On How a Store Is Born [Racked NY]
· The Halston Heritage Flagship Is Open on Madison Avenue [Racked NY]