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There's a blackout in Brooklyn—regarding dress code at Brooklyn Nets games, that is. The Barclays Center has launched a $1 million campaign to encourage fans to wear all black to support the team as they enter the playoffs, Crain's reports. Also all black: the team's website, Facebook, the playoff tickets, and a Manhattan Bridge billboard. We appreciate the coordinated effort.
"We want black to be the badge of honor for the borough," said Fred Mangione, chief marketing officer for the Brooklyn Nets and Barclays Center. In case you aren't, erm, such a basketball buff, apparently, "most teams, like the Miami Heat, do a white out, which is why we think this is unique," Mangione explains. We're New Yorkers, you don't need to tell us twice to don noir.
· Barclays launches 'blackout' [Crain's]
· All Barclay's Center coverage [Racked NY]