Storecasting

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Luxury menswear brand Berluti is planning to open a location on Madison Avenue. At the Louis Vuitton show, Antoine Arnault told WWD, "It's across the street from Barneys, next to Brunello Cuccinelli." The paper adds, "The Manhattan move telegraphs the global expansion ambitions of the cult cobbler, which parent LVMH Moët Hennessy Louis Vuitton is transforming into an elite lifestyle label." [WWD]