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Swedish womenswear retailer Gudrun Sjödén will open its first United States location on Friday at 50 Greene Street, right down the street from compatriot Acne. They're part of a growing trend in south Soho (is that So-Soho?) as retailers like Kirna Zabete and Zadig & Voltaire ink deals below the traditional belts of Spring and Prince Streets. [CO; Previously]