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Swedish womenswear retailer Gudrun Sjödén will open its first United States location on Friday at 50 Greene Street, right down the street from compatriot Acne. They're part of a growing trend in south Soho (is that So-Soho?) as retailers like Kirna Zabete and Zadig & Voltaire ink deals below the traditional belts of Spring and Prince Streets. [CO; Previously]

Acne Studios

33 Greene Street, New York, NY 10013 (212) 334-8345 Visit Website

Kirna Zabete

477 Broome Street, New York, NY 10012 212-941-9656 Visit Website