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Fine jewelry designer Marie-Hélène de Taillac will open her first US boutique at 20 East 69th Street on Saturday. The Upper East Side jewel box of a shop—just 270 square feet—is her third freestanding store, following units in Tokyo and Paris. To celebrate the new store, a few new designs will be unveiled, including a pair of $4,640 American Flag earrings which are gold and loaded with diamonds, sapphires, and spinel. The designer—who splits her time between Paris and Jaipur, India—told WWD that every stone passes her inspection first.
The new store addresses the fact that American shoppers command the greatest volume of sales for the brand. Massive expansion isn't in de Taillac's plans however: "It's difficult to grow and maintain quality. I want a life — [and] I won't be inspired if all I do is make jewelry."
She does want to pursue two new categories, however: jewelry timepieces and books. On her first book, which comes out later this year, she said, "It's not a guide, but my view on how to wear jewelry. It has some practical and [then] some crazy information. Stones have certain powers."
· Marie-Hélène de Taillac Opens First U.S. Shop [WWD]
· Find the Perfect Piece at These Ten NYC Jewelry Boutiques [Racked NY]