The Warby Parker Soho Store Has an Opening Date!

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Online eyeglasses retailer Warby Parker is opening their first honest-to-goodness retail store April 13th. With a network of shop-in-shop boutique showrooms and a host of pop ups under its belt—in addition to the e-comm site—the brand will call 121 Greene Street home to an all new concept: brick and mortar retail. Because what's old is new.

Update: A previous version of this post stated that the opening date was April 11th, when in fact the correct date is April 13th.
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