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Greene Street has treated Vanessa Bruno well. Her impromptu pop up, which opened early February, has extended for another three months. The French designer cites an enthusiastic response from customers, a sense of spontaneity, and a flexible landlord—so crucial—as causes for the prolonged stay.
Could a permanent New York location be in Bruno's near future? At the pop up's opening, she told us that a store in the city is definitely the plan, but didn't give any clues to where or when. For now, lovers of her muted palette and French girl ease can trust the Soho outpost, at least through spring.
· Vanessa Bruno on Her Spontaneous Soho Pop-Up Shop [Racked NY]
· Vanessa Bruno's Soho Pop-Up Shop Will Be Followed by a Store [Racked NY]