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Lord & Taylor is looking to up their fashion ante by launching a concept new to the store called The Room. The designated space for designer ready-to-wear and accessories is borrowed from Hudson's Bay, a Canadian department store chain that shares a parent company with L&T. Toronto and Vancouver renditions of The Room stock luxury brands like Balmain, Giambattista Valli, Azzedine Alaia, Roland Mouret, and Sonia Rykiel.
When the new area opens, on September 14th, Lord & Taylor could compete in the fashion realm with neighboring Saks Fifth Avenue. Helping their case is the announcement of a $75 million store makeover, which includes increasing the shoe salon's square footage, upgrading both the designer and contemporary floors, and converting office areas to selling space.
· Hudson's Bay's 'The Room' Coming to Montreal and NYC [Retail Insider]
· Lord & Taylor Will Also Revamp Its Shoe Department [Racked NY]
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