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Without much hoopla, an excellent little shop called Swords-Smith has opened on South 4th Street in the lower part of Williamsburg. The space is spare and architectural but still colorful and inviting, kind of like a Scandinavian Opening Ceremony. Racks at the front of the shop offer up a mix of menswear, including striped shirting from 18 Waits and a sweatshirt with embroidered buildings by Soulland.
Womenswear dominates the back two-thirds of the shop, with plenty from indie faves Rachel Antonoff and Lauren Moffatt as well as up-and-comers like Brooklyn's Feral Childe. Dressing rooms in the back offer natural light so you can make a truly informed decision.
Co-owner Briana Swords was on hand to walk us through the space, citing interesting facts about each designer, like that Paris-based Risto produces his pieces in an atelier in his homeland of Macedonia. She says there are plenty of places in the area to buy APC or Steven Alan, and that the store wanted to bring in younger brands. A focus on backstory, craftsmanship, and that line between art and apparel are all adressed. Take a spin through our gallery for a look at the space and the merch available. Head over to the shop Friday evening for the official opening party.
· Swords-Smith [Official Site]