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At the end of 2011, the plus-size vintage boutique Re/Dress closed its doors in Boerum Hill, much to the dismay of the cult following it had developed over its three years in business. The shop's owner, Deb Malkin, has since sold the company to Rachel Kacenjar, who's looking to make a comeback via an Indiegogo campaign. Her funding goal is $25,000, which would cover some of the costs of relaunching the online store by April 1st, and potentially opening a new brick-and-mortar location.
So far, she's received $15,065, which is absolutely no small feat. Most of the donations came in at the $10 mark, but 23 people have donated $100 and one person donated a very generous $1,000. Rachel explains: "To do this thing the way I want to, I'll need a lot more than $25k, but I'm super-resourceful and am starting small in hopes that we can fund ourselves well enough to really have a kick-butt site launch and garner enough revenue to complete the whole shebang by 2014."
Rachel's plans for Re/Dress include building a larger selection of inventory, and to increase the store's size range up to 5x. She's also hoping to add a "vast assortment of 'masculine' clothing and accessories for folks who dress in flavors other than feminine." Lastly, after the site gets up and running, she hopes to open a new standalone store in a location that's TBD. (Rachel herself is located based out of Cleveland, Ohio.)
Want to donate? Head to the Indiegogo page to contribute within the next eleven days.
· Restore ReDress! [Indiegogo]
· Plus-Size Vintage Shop Re/Dress Closes After Three Years [Racked NY]
· Now Open: Re/Dress, the Plus-Sized Beacon's Closet [Racked NY]