H&M's Two New Stores Will Be Totally Different From Each Other

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H&M is in the midst of a big expansion plan, which in New York includes opening two new stores in high-traffic locations. One of those will be a 57,000-square-foot unit at 589 Fifth Avenue, and the other will be a smaller-but-still-huge space at 4 Times Square. And according to today's WWD, the interiors of both locations will be "worlds apart."

Daniel Kulle, the U.S. president of H&M, told WWD that the Fifth Avenue spot will be "more like a high-street store." Unsurprisingly, the Times Square location will be a total rager. Kulle explains that it will be a "full-on party atmosphere," with billboards and interactive elements scattered throughout the store. Additionally, a 70-by-70 feet LED sign will be placed on the top of the building, and another "massive" sign will be erected on the actual storefront.

For an idea of what's planned for the rest of the country, including the stateside launch of COS, head on over to our sister site.
· H&M Making Aggressive U.S. Push [WWD]
· H&M Really Is Moving into the Conde Nast Building [Racked NY]
· Sorry, Vegas: H&M Wants to Open Its Biggest Store in New York [Racked NY]