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It's been just over a month since the Valentine's Day launch of Rachel Zoe's DreamDry salon and apparently the blowout business is booming. The debut location, on 21st Street between Fifth and Sixth Avenues, booked 1,000 appointments in its first week. The VIP room, with a $500 minimum spend, is booked through June.
Next up is a 57th Street location, which has had "coming soon" signage since January. From there, LA is a natural expansion, but Zoe says the concept would fit anywhere: "I can't think of a place that wouldn't want to have it."
· Rachel Zoe on Babies, Beauty and Branding [WWD]
· Here's What to Expect at Rachel Zoe's New DreamDry Salon [Racked NY]
· Rachel Zoe Is Opening At Least Two Blowout Salons in Manhattan [Racked NY]