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Prabal Gurung's collaboration with Target drops this Sunday, and we're expecting the launch for this one to be a total mob scene, mostly because the merchandise is really, really cute. Your closest local options to shop it include the Atlantic Terminal store in Brooklyn, the East Harlem outpost, the Queens Place store in Elmhurst, and Jersey City.
So grab your snow shoes and map out your subway route, or better yet, book yourself a Zipcar reservation so that you can fill up the trunk with as many floral skirts and neon flats as humanly possible. After the jump, we've listed four tips that should help make your shopping experience a little easier.
1. As always, get there early.
The stores open at 8am, so we suggest lining up an hour (or two) before that. For the Jason Wu launch, shoppers queued up outside the Atlantic Terminal Target at 6am. The Queens location, however, only had a small line of about thirty people when the store opened. Judging from the madness at last night's launch party though (and comparing it to the lack of madness at the Jason Wu party), we're anticipating big lines, big crowds, and big pushy attitudes.
2. Pick your print ahead of time.
Do yourself a favor and take a long, hard look at the entire collection ahead of time. It's mostly broken down into a handful of prints: black and white, floral, and stripes. Once you have an idea on what print you're into, beelining it to that section shouldn't be too hard. Just don't waste your time with neon if what you're really after is bright red flowers.
3. Suck it up and make sure you try things on.
This we learned from not trying things on at last night's launch. If you're going to spend all morning standing outside in the slush waiting to be let in, you want to take something home that you can immediately wear afterwards, right? Take the extra few minutes to slip the shoes on, try on the sweatshirt, and make sure that you do, in fact, look good in the poofy floral dress. (It's not as easy to pull off as you might think—trust us.)
4. Be aware of the online exclusives.
You can't buy the entire Prabal collection in stores, as some of the pieces are exclusive to the website. These include some of the jewlry, the black-and-white wedge sandals, the lace-up pumps in the Nolita print, and several other key looks. For the full list of what you won't be able to physically buy on Sunday, check Target's designated Prabal Gurung page.
And to help you assess if it's all worth it on Sunday, we'll be liveblogging the opening madness at the East Harlem location—so stay tuned!
· BOOM: The Entire Prabal Gurung x Target Lookbook Has Landed [Racked]