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Treasure & Bond, the Nordstrom-owned Soho store, will host a temporary shop-in-shop featuring the ten CFDA/Vogue Fashion Fund finalists. The boutique opens Monday and will run through May, with five Nordstrom flagships across the US also participating. The deal is a win-win for retail experimentation: the designers are able to see how they test across a handful of American markets and Nordstrom gets the added cool factor of hosting the cream of the up-and-coming crop.
Expect to shop the likes of A.L.C., Assembly New York, Giulietta, Illesteva, Jennifer Fisher Jewelry, Wes Gordon, Suno, Jennifer Meyer, Tabitha Simmons, and The Elder Statesman within Treasure & Bond's 400-square-foot in-store boutique. You might want to hop to it, as Nordstrom execs expect the merchandise to sell out quickly, due to the designers' cult followings.
· Nordstrom Links With CFDA/Vogue Fashion Fund [WWD]
· Nordstrom's Treasure & Bond Nabs CFDA/Vogue Finalists [Racked NY]