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Macy's Teams Up With Made for a Pretty Random Collaboration

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Image via WWD
For its next collaboration, Macy's has decided to forgo one specific designer and instead, pick something a little more random. Like Made Fashion Week. Though that feels quite NYC-centric, the collection will roll out to 150 stores nationwide. A Macy's exec explained: "It's a collection of must-have items, inspired by street fashion and what the most fashionable people in the world are wearing."

The collab, which was designed at Milk Studios, is officially called Made Fashion Week for Impulse, and drops on March 12th. Prices range from $39 for basic shirts, to $139 for jackets. Additionally, inventory will arrive on an ongoing monthly basis. Head to Racked National for more info on who shot the campaign above, and what this all says about Macy's strategy to stay in touch with its cooler, younger customer.
· Macy's Launches Collection With Made [WWD]
· Macy's Revamps Impulse Collaborations With Help From NYFW [Racked]
· All Macy's Coverage [Racked NY]

Macy's

151 West 34th Street, Manhattan, NY 10001 (212) 695-4400 Visit Website