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Claire Distenfeld, the 27-year-old owner of Fivestory, on defying Dad on her Upper East Side location: "My father is 63. He was just like, 'we're going downtown' and so excited to have his outlet to get downtown because he lives up here. I was so adamant about getting it here... There's just so much potential to use that it was almost a crime that no one else was doing anything." The girl's instinct seems to have paid off—it's been a very well received first year in business for the most "downtown" uptown store. [Guest of a Guest]

Fivestory

18 East 69th Street, New York, NY 10021 212-288-1338 Visit Website