It's FNOver. After four years, Fashion's Night Out New York is officially going on "hiatus." The event's sponsors—Vogue, the CFDA, and NYC & Co.—made the joint decision, "so retailers and designers can focus their budgets on projects that are more in line with their specific objectives," WWD reports. The event will continue in nineteen international cities.
Let's backtrack. Fashion's Night Out was originally conceptualized as a way to revitalize the fashion appetite at the height of the 2009 recession. Retailers came on board in the name of bringing business back and agreed to extend hours and add a little something special to the shopping experience like a good DJ and passed champagne. In the years to come the event exploded.
Special edition product was made up, brands that didn't have a New York presence invested in pop-up shops, celebrity and designer appearances became de rigueur, and there was enough free food to make Thanksgiving look paltry. Anyone witness to the festivities had to wonder about the cost of the festivities.
It seems that FNO evolved to become an obligation for stores. As the parties got bigger, brands found themselves investing deeply to keep up. All of this while on the cusp of fashion week—another major wallet drainer—became financially intensive.
Lackluster night-of sales and growing party costs were coupled with an intrusive impact on the city. Major shopping neighborhoods like Soho and the Meatpacking District became unsanctioned block parties. The streets were clogged with throngs of tipsy shoppers, useless to anyone not participating in the festivities. The peak of the crowd problem was reached when the intersection of Lafayette and Bleecker became a traffic-stopping dance party culminating in the smashing of a car's window—with the driver still inside.
· Fashion's Night Out on Hiatus in U.S. [WWD]
· Crowds Smashed a Windshield in Noho on Fashion's Night Out [Racked NY]