DVF, Andrew Rosen to Host a Meatpacking District Fundraiser

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On March 18th, co-chairs Diane von Furstenberg and Theory CEO Andrew Rosen will host Open Market, a $150-a-ticket fundraiser to support the Meatpacking District Improvement Association. The steep admission price gets you food and drink, and additionally, access to various sample sale booths from Alice + Olivia, Gabriella Bridal, Helmut Lang, Intermix, Joie, Rag & Bone, Trina Turk, and of course, DVF and Theory.

All of the proceeds from the market will go to the MPIA's efforts to improve the neighborhood, which recently included unveiling seven outdoor public plazas in partnership with the NYC Department of Transportation.

Yesterday, we spoke with Rosen about what he thinks are contributing factors to Meatpacking's current retail revival. He explained, "I think that the great thing about the neighborhood is it's an incredible niche of retail. There are a lot of the cool contemporary brands, and a lot of the up-and-coming companies—it's a good mix. You've got Apple on the corner of 14th Street, you've got Sephora, and as the Whitney project comes closer and closer to happening, I think you're going to see a lot of evolution here."
· Open Market [Meatpacking District Improvement Association]