clock menu more-arrow no yes

Filed under:

Alice + Olivia's Soho Pop-Up Shop Is for the Party Girl in All of Us

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


Alice + Olivia's new Soho pop-up shop, which opened at 72 Greene Street yesterday, looks exactly like you might expect: there's a ton of color, a glitzy chandelier, mannequins making sassy hand gestures, and printed party dresses. And by our count, there are at least two zebra-print chairs, though we can't attest for what decor fills the employee breakroom.

If you're not ready to get your spring wardrobe on quite yet, don't worry: the pop-up will stay open throughout the summer, and it carries some season-less merchandise—like the brand's new handbag line.
· Surprise! Alice + Olivia Is Popping Up in Soho Tomorrow [Racked NY]
· For Your Arm Candy Pleasure: Alice+Olivia Launches Handbags [Racked]
· Alice + Olivia's Third NYC Store Opens in MePa This Weekend [Racked NY]