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Soho quirky-luxe boutique Kirna Zabête is getting an upgrade. This fall, they announced that they had outgrown their Soho space at 96 Greene, which Rebecca Minkoff will be scooping up for her first store. Today, store owners Sarah Easley and Beth Buccini have confirmed that their new home at 477 Broome Street will open in May. After the jump, the lowdown on the new space and what will be inside.
1. The location: The new Kirna Zabête spot is only about a block and a half away from the original store, but it will be double the size at 10,000 square feet. The store will be all on one level and will offer three to four times the selling space of the curent location. The interior will feature a more sophisticated color palette than the current shop, which pairs lavender, red and yellow. "The design will reflect the 41-year-old ladies we've become," says co-owner Sarah Easley.
2. All that extra selling space: Will allow, "the clothes to breathe," Beth Buccini, the other half of the owner duo, told WWD. There will be dedicated sections for eveningwear and swimwear and they'll buy deeper into the collections that they carry currently, which includes Celine, Givenchy and Joseph Altuzarra. The pair will also be adding new designers to their roster, confirming Christian Dior and Nina Ricci to be among the additions. For the May opening, Balenciaga, Lanvin and Stella McCartney will all create exclusive product.
3. Sales: Buccini reports that the current store does more than $1,000 per square foot, but sales in the new store should double by the end of next year. She predicts over the coming years that sales will rise between five- and eight-fold.
4. Regarding those collabs: Kirna Zabête collaborated with Target back in September, creating product for the first time. Buccini says they found their "inner designer" in the process. Their next move was a six-month partnership with Nine West, which launched last week and will be available in the new store. "We're excited to keep doing projects like that," Buccini said. "Private label is something we'd like to head toward."
Update: WWD initially reported that the new boutique would be called Kirna Zabête 2.0, however we've since been told that the store will still just be billed as Kirna Zabête. The change has been reflected above.
· Kirna Zabête on the Move [WWD]
· Kirna Zabête Is Moving Out, and Rebecca Minkoff Is Moving In [Racked NY]
· Kirna Zabête and Nine West Offer Shoes for Monthly Moods [Racked]