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If you were thinking of squeezing in a last-minute blowout at Rachel Zoe's brand new DreamDry salon today, you might not be so lucky—when we stopped by to preview the space earlier this week, we were told appointments were already filling up for opening day. The Flatiron salon is actually one of two (the other, on 57th Street, will open later this year), and includes 17 chairs and a private VIP room for parties and, presumably, Zoe's celebrity friends.
Though Manhattan already has more than its fair share of blowout salons, DreamDry's leg up is its loyalty program, which means that every dollar spent can be accumulated and put toward free blowouts, products, and access to special events. There's also the option to become a full-fledged member, with packages that include a $225/month Platinum Membership.
Want to know if it's worth it? We were offered a freebie styling session at DreamDry before it opened, and, as people who normally don't splurge on professional hair drying, we were pleasantly surprised. The staff is extremely friendly, the environment clean, sleek, and not at all over-the-top, and the Oribe products they use smell better than perfume.
Clients can pick from a roster of styles, including the "Farrah," a 70s-style wavey look; the "Brigitte," named after Bardot's classic bedhead; the "Veronica," romantic Old Hollywood curls; the pin-straight "Ali"; or the super voluminous "Sophia." (If you'd prefer some sort of up-do, there are options for top knots, ponytails, braids, and more.)
We chose the Brigitte—why not?—and found that it actually ended up looking like the photo example shown on iPads throughout the salon. As a plus, one of the stylists explained that they're all taught to dry and curl hair in the exact same way, which minimizes the gamble of not knowing how a look will turn out depending on who does it. Overall: We didn't have to wash our hair for like, two days, so that was pretty nice.
Each blowout style (with a shampoo) is $40. Express blowouts (with dry shampoo) are $20, and the braids and ponys are $20. If you're planning to check it out in person, you can easily make an appointment on the DreamDry website.
· Rachel Zoe's Blowout Salon Will Open on Valentine's Day [Racked NY]
· Rachel Zoe Is Opening At Least Two Blowout Salons in Manhattan [Racked NY]
· DreamDry [Official Site]