Smith Street boutique Dear Fieldbinder has long been a local favorite for brands like Collina Strada, Dolce Vita, Lauren Moffatt, Surface to Air, Mink Pink, and more. However, yesterday, storeowner Lara Fieldbinder sent out an email explaining that big changes were coming to the shop. Mainly, that it will now be known as Article&, and that by February 19th, the storefront will turn into a showroom representing the new venture.
Since there are a few elements to the shift, we've detailed the three key pieces below.
1. The gist: The new project will largely be digital. The email introduces Article& as "the next stage for Dear Fieldbinder, Inc. Article& is a website dedicated to you, the creative class. As we go digital, we will continue to stock your favorite brands and, as always, introduce new and exciting independent labels."
2. The name change: Lara's email explains that she and co-founder Brent Steen are renaming the store, partially because "Article& is so much easier to say and remember!" They add, "Article& will allow us to grow in so many exciting directions—we chose the '&' symbol so that we can feature collaborations with our favorite designers, in-house product development, and menswear."
3. What's happening with the store: Lara explained to us that as of February 19th, the shop will change over to the Article& Showroom, where customers will be able to make purchases and leave with their items, though they'll be checked out through the website. She adds that the showroom will definitely remain on Smith Street until July, but after that, plans are still a little up in the air.
She says, "We will be considering a few options: continue in this location as a showroom, seasonal pop-up stores only, or a new location in another neighborhood."
· Article& [Official Site]
· All Dear Fieldbinder Coverage [Racked NY]